BBC News
watch One-Minute World News
Last Updated: Thursday, 8 February 2007, 17:33 GMT
Sky's top shows to go terrestrial
Arsenal striker Thierry Henry
Live Premiership football matches will feature on the new service
Sky is to make some of its most popular programmes, movies and sports available on digital terrestrial television.

The four channels on the new service will offer a range of shows for a monthly subscription from this summer.

Viewers will receive them through a normal TV aerial, with a new set-top box, rather than satellite or cable.

Sky Three, Sky News and Sky Sports News will disappear from Freeview to make way. Media regulator Ofcom must approve the plans before they go ahead.

Content including live Premiership football and other big sporting events will be available on the new service, along with movies, news and entertainment.

'More choice'

More information about which channels will be made available, pricing and the programmes on offer, will be available nearer the launch.

But it will mean Sky channels, including Sky News, will no longer be available for free on Freeview.

"We look forward to bringing some of Sky's most popular content to digital terrestrial viewers," Sky's chief operating officer Mike Darcey said.

"This will give families more choice and increase the availability of leading content and channel brands," he added.

It is not the first time Sky has ventured into the digital terrestrial market - some content, including live Premiership games, was on digital terrestrial television (DTT) between 1998 and 2002.

Pay-TV battle

Sky will replace its three existing DTT channels with four new 24-hour streams using the more efficient Mpeg4 compression technology.

The company hopes a range of set-top box manufacturers will start making receivers with compatible software once the service has launched.

The announcement came on the same day that Sky's cable rival NTL/Telewest relaunched under the name Virgin Media.

Virgin Media is offering customers a number of TV, broadband, and both fixed-line and mobile phone services.

It is also promising an on-demand TV channel, Virgin Central, which will make shows like The OC, Nip/Tuck, West Wing and Little Britain available at the touch of a button.

News of the Sky service also follows a decision by pay-TV company Setanta to broadcast some Premiership matches on DTT for 10.99 a month from next season.

SEE ALSO
NTL renames itself Virgin Media
08 Feb 07 |  Business
Premiership in new 625m TV deal
18 Jan 07 |  Business
Sky to lose channels boss Airey
12 Dec 06 |  Entertainment
BSkyB welcomes subscriber boost
03 Nov 06 |  Business
Full Freeview unavailable to 10%
08 Dec 06 |  Entertainment
Freeview 'overtakes analogue TV'
07 Jun 06 |  Entertainment

RELATED BBC LINKS

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites



FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

PRODUCTS & SERVICES

Americas Africa Europe Middle East South Asia Asia Pacific