Legendary rock group The Who have been recognised for lifetime achievement at the South Bank Show awards.
Pete Townshend and Roger Daltrey formed The Who in the 1960s
Roger Daltrey and Pete Townshend were presented with their prize by ITV chairman Michael Grade.
Spoof documentary Borat, starring Sacha Baron Cohen, was given the best comedy award, while Amy Winehouse's Back To Black album scooped the pop award.
The awards, hosted by Melvyn Bragg, recognise British achievement in music, theatre, television and the arts.
United 93, which tells the story of the passengers who fought back against terrorists on 11 September 2001, took best film, beating The Queen and Red Road.
The film's director, Paul Greengrass, said he was "delighted" the film had been chosen despite its difficult subject matter.
SOUTH BANK SHOW AWARDS: WINNERS
TV Drama: See No Evil: The Moors Murders
Classical Music: BBC Philharmonic - Shostakovich, His Heroes And Comrades
Pop Music: Amy Winehouse - Back To Black
Visual Arts: Gilbert and George - Sonofagod Pictures
Dance: The Royal Ballet - Chroma / The Four Temperaments
Film: United 93
Literature: Mother's Milk
Opera: Opera North - Peter Grimes
Theatre: Black Watch at the Traverse Theatre, Edinburgh
Arts Council award: Neil Biswas
Breakthrough award: Archie Bronson Outfit
Outstanding achievement: The Who
"Cinema, to remain alive, has to deal with what is contemporary and difficult," he told the BBC. "It can't just deal with escapism and fantasy and romance."
ITV's controversial recreation of the Moors murders, See No Evil, took the best TV drama prize, beating the final outing of Prime Suspect.
Iconic artists Gilbert and George were rewarded in the Visual Art category for their challenging exhibition Sonofagod Pictures - Was Jesus Heterosexual?
But Connie Fisher, who won a role in a West End production of The Sound of Music through a TV talent show was beaten to the breakthrough award by blues-rock band The Archie Bronson Outfit.
The breakthrough award is the only prize in the show voted for by members of the public.
And Edward St Aubyn won the Literature prize for his novel, Mother's Milk, which tells the story of a young couple's attempts to raise two sons as their marriage crumbles.
Jarvis Cocker performed a track from his Brit-nominated album
The ceremony, at London's Savoy Hotel, was attended by film director Ken Russell, pop star Emma Bunton, comedian Russell Brand and model Claudia Schiffer.
Jarvis Cocker performed music from his self-titled album, which was nominated in the pop category alongside Arctic Monkeys and Amy Winehouse.
The show will be broadcast on ITV1 at 2245GMT on Sunday 28 January.