Nintendo has chosen Oscar-winning actress Nicole Kidman as the face of its latest advertising campaign.
Kidman, who turned 40 last week, promotes "brain training" tests
The Moulin Rouge star is to promote More Brain Training from Dr Kawashima, which measures users' speed and accuracy in completing aptitude tests.
The company said it hoped the star's "universal appeal" would help to extend Nintendo's success beyond its traditional young, male audience.
Kidman will be seen in TV adverts which launch this week.
The 40-year-old, who was born in Hawaii but raised in Australia, appears with a handheld console trying out the latest "brain training" exercises.
She claimed the exercises were "a great way to keep my mind feeling young".
Nintendo is one of the world's biggest game firms, with characters including Donkey Kong and Mario.