The agency which discovered publishing sensation Harry Potter has created a literary award aimed at students.
Rowling wrote much of the first Harry Potter book in a cafe
The Christopher Little Literary Agency picked up JK Rowling's work after it had been turned down by several other publishers and agents.
Now it is offering a £1,500 prize and the chance of representation to students on the creative writing course at City University in London.
The agency said it wanted originality, talent and "not a Harry Potter clone".
Students in the final term of the MA in Creative Writing (Novels) will be asked to submit three chapters and a synopsis of the book they must write as a course requirement.
Patrick Janson-Smith of the Christopher Little Literary Agency said: "Considering the number of trees chopped down to feed this industry, real talent does not grow on them.
"We feel this is a practical way to seek out authors who are fresh and original, who have a particular voice and are not same old, same old."
The annual prize will be awarded for the first time before the end of this academic year.