Former Madness frontman Suggs is to become a full-time DJ after landing his own primetime radio show.
Suggs was nominated for a Sony award in 2005
The 45-year-old has been given a two-hour afternoon slot on Virgin radio after proving a hit with listeners.
Suggs, real name Graham McPherson, will continue to host his popular Saturday night programme.
He takes over from Neil Francis, who has been doing the afternoon show for three years and stays at the station as a cover DJ.
Virgin Radio programme director Paul Jackson said: "Having a national treasure like Suggs as a daytime DJ is a massive coup for Virgin Radio.
"Suggs has proved to be one of the most popular DJs on UK radio and our listeners simply can't get enough of him."