Veteran US game show host Bob Barker is stepping down from The Price is Right after 35 years.
Bob Barker has worked in TV for 50 years
The Price is Right has just celebrated its 35th anniversary in the US, making it America's longest-running gameshow.
Barker, 82, is leaving to pursue his charitable interests, but says he would consider acting roles.
A CBS spokesman said the show would continue after Barker's departure but that it was too soon to be talking about picking a new host.
Barker started out in radio, before launching his TV career 50 years ago on the Truth or Consequences game show.
He was also an emcee for beauty pageants including Miss USA and Miss Universe, but the animal rights campaigner quit over the contest's refusal to drop fur coats from prize packages.
The Price is Right, which spawned the catchphrase "come on down", goes out twice daily in the US and is one of the top-rated daytime shows with an average of 5.5 million viewers.
"We knew this day would come but that doesn't make it any easier," said CBS president Lesley Moonves.
"Bob Barker is a daytime legend, an entertainment icon and one of the most beloved television personalities of our time."