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Last Updated: Tuesday, 26 September 2006, 10:53 GMT 11:53 UK
Hippos help revamp BBC One idents
BBC One ident
The channel's logo has been given a makeover
BBC One has unveiled its latest on-screen identity, complete with new logo and images for the channel.

Segments between programmes from 7 October will feature kites, the Moon, surfers and hippos.

They replace the current idents such as the Indian dancers and skateboarders, introduced in 2002.

BBC One controller Peter Fincham said: "In an increasingly competitive marketplace a channel needs to stand out from the crowd."

BBC One ident

He added: "It's set in the everyday but shows people doing extraordinary things. It's got variety and range - everything from daredevil motorbikes to synchronised hippos. It's warm and it's dynamic."

The colour red has been maintained from the previous campaign, while the short films are based on a circle.

HAVE YOUR SAY
From what I've seen so far I like the new images, especially the hippos!!
Vicola W, Bury

The films were shot around the world with Mexico and Croatia used as backdrops, along with UK locations including Northampton, Greenwich in London and Borth in mid-Wales.

Former BBC One controller Lorraine Heggessey scrapped the famous globe identity in 2002, after nearly 40 years as the symbol of the channel.




VIDEO AND AUDIO NEWS
See the new BBC One hippo promotional film



SEE ALSO
Dancers replace BBC One globe
26 Mar 02 |  Entertainment
In pictures: History of BBC One globes
28 Mar 02 |  Entertainment
ITV introduces quirky new idents
16 Jan 06 |  Entertainment

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