Hippos help revamp BBC One idents

The channel's logo has been given a makeover

BBC One has unveiled its latest on-screen identity, complete with new logo and images for the channel.

Segments between programmes from 7 October will feature kites, the Moon, surfers and hippos.

They replace the current idents such as the Indian dancers and skateboarders, introduced in 2002.

BBC One controller Peter Fincham said: "In an increasingly competitive marketplace a channel needs to stand out from the crowd."

In pictures: BBC One idents

He added: "It's set in the everyday but shows people doing extraordinary things. It's got variety and range - everything from daredevil motorbikes to synchronised hippos. It's warm and it's dynamic."

The colour red has been maintained from the previous campaign, while the short films are based on a circle.

HAVE YOUR SAY From what I've seen so far I like the new images, especially the hippos!! Vicola W, Bury Send us your comments

The films were shot around the world with Mexico and Croatia used as backdrops, along with UK locations including Northampton, Greenwich in London and Borth in mid-Wales.

Former BBC One controller Lorraine Heggessey scrapped the famous globe identity in 2002, after nearly 40 years as the symbol of the channel.