ITV's moves to reduce the amount of its daytime children's programmes on ITV1 have been turned down by Ofcom.
Pocoyo has been a regular fixture of ITV's daytime schedule
An Ofcom spokesman said the regulator had "declined a proposal from ITV plc for a significant change in the volume of children's programmes on ITV1".
The channel had reportedly hoped to replace its weekday CITV hour with more adult-oriented output.
Shows currently screened between 1500 and 1600 include Spongebob Squarepants, Curious George and Pocoyo.
An ITV spokeswoman said the channel would "meet its regulatory requirements".
'Difficult to sustain'
"Ofcom has acknowledged that children's output is an area that might be difficult to sustain on ITV1 in the run-up to digital switchover," she said.
"Plans for ITV's schedule will be set out in our statement of programme policy which we are currently preparing for 2007."
In June the channel announced it was to cease in-house production of children's television programmes.
It will continue to commission children's programming for its digital offshoot CITV.