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Madeleine Holt reports for the BBC
"Any film with 007 in it seems immune from criticism"
 real 28k

Monday, 22 November, 1999, 21:56 GMT
London greets Bond, James Bond
Keeley Shaye Smith - with diamonds - and Pierce Brosnan

James Bond is back on home soil as the latest in the long-running series premieres in London.

007
The World is Not Enough - the 19th Bond blockbuster - made its UK debut on Monday evening at the Odeon Leicester Square.

Pierce Brosnan - appearing for a third time as Bond - was accompanied by his girlfriend, Keeley Shaye Smith.

Sophie Marceau - a more sophisticated Bond girl
Ms Smith wore a necklace with 51 diamonds and a matching pair of earrings reportedly worth 3.5m.

Brosnan said: "The story's very good and hopefully I played the part in a convincing manner".

Thousands braved the cold to watch as stars of the film and other celebrities arrived for the charity event.

Among the film's cast present were Sophie Marceau, Maria Grazia Cucinotta, Robert Carlyle, Desmond Lewellyn, who plays Q, and Robbie Coltrane.

Stage and screen veteran Dame Judi Dench, who plays M, arrived with her husband, the actor Michael Williams, who was diagnosed with lung cancer in the summer.

Williams has made few public appearances since his condition became apparent.

Maria Grazia Cucinotta, who plays a villain called the Cigar Girl
The signs are that the latest Bond will be at least as successful as its predecessors, with the film going straight to the top of the US box office chart over the weekend.

It had the biggest opening weekend to date for any Bond movie, taking 23.25m - as against 16.3m for the previous record holder, Goldeneye.

The World is Not Enough also opened in Malaysia and Singapore on November 19, beating the opening weekend haul for Star Wars: Episode 1 - The Phantom Menace.

Experts believe that the good showing for The World Is Not Enough was down to older Bond fans familiar with the long-running series, and younger cinema-goers - hooked by the slick "MTV-generation" marketing.

Proceeds from the London premiere are going to the charity Children's Promise, which is asking people to donate their final hour's earnings of 1999 to seven leading charities, including the BBC's Children In Need appeal.

The film goes on very limited release in London on Tuesday, and opens across the UK on Friday.

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See also:
22 Nov 99 |  Entertainment
In pictures: Bond is back
22 Nov 99 |  Entertainment
Bond's box office record
19 Nov 99 |  Shaken Not Stirred
Bond 19: More than enough
19 Nov 99 |  Shaken Not Stirred
The many faces of Bond
19 Nov 99 |  Shaken Not Stirred
One girl is not enough

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