Eamonn Holmes is to present a quiz show on US network Fox which involves contestants making lists rather than answering individual questions.
Holmes is a presenter for BBC One, Radio Five Live and Sky News
The Rich List brings strangers together to come up with groups of answers, such as naming films by a certain director.
Six episodes will be broadcast in the United States this year. The format has also been offered to ITV in the UK.
"Anybody can play it because everybody has some knowledge," said executive producer Mike Beale.
"It's addictive television," he told the BBC News website. "It causes arguments and you immediately spark conversations."
Although full details have yet to be finalised, Mr Beale said that the prize money for each list could be up to $250,000 (£132,000), with three lists per programme.
"Watching people argue over Steven Spielberg movies or Ben and Jerry's flavours of ice cream is just great fun."
Deal or No Deal won best daytime show at the UK's TV Choice Awards
The programme had been "piloted" for ITV, Mr Beale added.
"We're still in talks about hopefully doing a series with them at some point.
"America have moved a lot faster because they're all chasing the new Deal Or No Deal," he said, referring to the high-stakes quiz show hosted by Noel Edmonds in the UK and Howie Mandel in the US.
The Rich List is being made by production company 12 Yard, which is also responsible for In It To Win It, presented by Dale Winton on BBC One.
Holmes stepped down from his presenting role on GMTV last year, and currently hosts Sunrise on Sky News.