Universal Music, the biggest record company in the UK, has announced plans to move into the TV production sector.
Paul Weller received an honorary award at this year's Brits
Its new arm, Globe Productions, will create programmes around its roster of artists, which include U2, Keane, the Scissor Sisters and Sir Elton John.
A documentary on singer Paul Weller has already been commissioned by the BBC.
"The opportunities for our artists in television are immense," said Lucian Grainge, the group's CEO and international chairman.
"My vision for Globe is to develop groundbreaking television formats which can be successful worldwide."
'Depth and breadth'
Suzi Aplin, producer of the BBC's Friday Night with Jonathan Ross show, is working with the new outfit as a part-time consultant.
Talent agent Anita Land, meanwhile, has been appointed a non-executive director.
Universal's roster, she said, had "extraordinary depth and breadth".
"There are many angles we can explore which go beyond the music-based formats people may expect to emerge from this."
Universal's previous forays into TV include E4 documentary Girls Aloud: Off The Record and Get Close To... Sugababes, a reality-style show made for mobile phones which it made with an independent production company.