Ten cats are competing to find their perfect owner on a reality TV programme being shown in the US.
The feline competitors, who all come from animal shelters or rescue groups, are being filmed in a New York shop window until 23 June.
As on Big Brother, the cats will have to complete tasks, and will be graded on purring and catching toy mice.
One cat will get the boot each day until a winner is chosen, but all 10 will be given a permanent home.
The programme's producers say they hope the competition will promote animal adoption.
During filming, the cats are living in a specially constructed house, complete with scaled-down sofas, beds and even a fish tank - with fake fish.
Members of the public can stop by to watch the action, which is taking place in a specially rented storefront in New York's Madison Avenue.
The American Humane Association is monitoring the wellbeing of the cat contestants during the competition.
The show is being broadcast on US cable channel Animal Planet.