An episode of The Simpsons written by Ricky Gervais secured the cartoon's highest ratings for Sky One.
Ratings were twice the normal figure for a new episode on Sky One
A total of 2.2 million viewers watched on Sunday, more than double the usual number of viewers for a new edition of the programme.
Gervais voiced the part of a British office manager who lived with Marge Simpson during a reality show.
He was invited to become involved by Simpsons creator Matt Groening, a major fan of Gervais' series The Office.
It was the first time that a British writer had been invited to compose an episode.
Gervais is the first British writer to create an episode of the show
The episode - entitled Homer Simpson: This Is Your Wife - also becomes Sky One's second most-watched programme of all-time.
An episode of Friends from 2000 attracted the digital channel's biggest audience of 2.8m viewers.
The Simpsons is an international hit and is currently in its 17th series in the US.
Earlier this month, it was confirmed that a film version of The Simpsons would be released in July 2007.