Pop group Sugababes are to star in what is claimed to be the first-ever reality TV-style show made especially for mobile phones.
The trio will offer a glimpse of life on tour
The six-week series, Get Close To... Sugababes, begins on Friday, with each daily two-minute episode costing 50p.
The trio will film a backstage video diary using their own handsets as they join Robbie Williams on tour.
Fans will be able to interact with the band, making suggestions and setting them challenges they must complete.
The new concept is the brainchild of Big Brother producer Endemol in partnership with O2 and Universal Music.
"This will have the highest production quality like any TV show but it will be far more interactive," said Peter Bazalgette, head of Endemol.