This year's Golden Globe movie awards have been moved to a Monday night after viewers deserted its traditional Sunday ceremony to watch Desperate Housewives.
Desperate Housewives is the top-rated US show in its Sunday slot
Broadcaster NBC said the awards deserved "a more elevated platform" after losing an estimated 7.5 million viewers to the ABC drama in January.
The ceremony will take place on Monday 16 January while Desperate Housewives' second series will be on Sunday nights.
Last year, The Aviator was named best film with Leonardo DiCaprio best actor.
"This move will further showcase the Golden Globes and give audiences a better opportunity to watch all the night's glamour without facing Sunday night's intense competition," an NBC spokeswoman said.
While Desperate Housewives was winning viewers, Teri Hatcher won the award for best comedy actress at the Golden Globes ceremony this year.
The suburban drama has also been a ratings hit in the UK, attracting more than four million viewers to its first series finale on Channel 4 in June.
Hilary Swank and DiCaprio won best actress and actor Golden Globes
The Hollywood Foreign Press Association (HFPA), which runs the Golden Globes, said it was "not as heavily invested in ratings" as broadcaster NBC.
HFPA president Philip Berk said: "We continue to have the second-highest ratings of any awards show on TV, and our concentration is on producing the best show possible."
Nominations for the 2006 Golden Globes will be announced on 13 December.