Bookshop Waterstone's has pulled adverts for a novel called Incendiary about a "massive terrorist attack" in London, which came out on Thursday.
The book is written as a letter to Osama bin Laden
The bookseller told the BBC News website of its "great concern" at the timing of the adverts for the novel, by debut writer Chris Cleave.
A police investigation has begun after four bombs killed more than 50 people on Thursday and injured about 700.
Cleave told the BBC News website he endorsed Waterstones' decision.
He added the timing was "really morbid coincidence".
The novel focuses on a woman whose son and husband die when 11 suicide bombers target Arsenal's new £357m Emirates Stadium.
Published by Chatto and Windus, it is written as an open letter from the woman to Osama Bin Laden, the leader of the al-Qaeda network.
Waterstone's said they took immediate steps to try to stop the adverts from being printed, although some have already appeared as posters on London Underground.
One has also appeared on the inside cover of The Guardian's Saturday edition of its listings magazine The Guide, describing it as a "twisted powerhouse of a novel".
However the newspaper said it was unable to prevent this from being printed, adding it allowed Waterstone's to take out a free advert "explaining the situation and expressing sympathy for all the victims of these attacks".
"We tried our hardest to pull the adverts - we are printing apologies for any that got through," Waterstone's said.
Cleave, 32, who formerly worked on the Telegraph's website and Lastminute.com, is based in London with his wife and son.
He told the BBC News website: "It's a book about love against a world that's rocked by terror.
"It's about how deeply important love is in rebuilding our lives. The woman in the book is trying to make Osama feel the love she had for her dead son.
"She's convinced if she can make him feel love he won't be able to continue his campaign of hate. It's a cry for end of violence."
Cleave confirmed that the rights to the book were optioned in February by Archer Street Films, which made the first Bridget Jones film and Girl With a Pearl Earring.
Film Four backed the project and Bridget Jones director Sharon Maguire was lined up to direct it.
However they were currently unavailable for comment on whether London's recent events would affect their plans.