A new waxwork of Robbie Williams, complete with a bare hairy chest, has gone on display at Madame Tussauds.
Up close and personal with Robbie
Fans of the singer are invited to feel his chest, which has real hair embedded into it.
Visitors can also kiss Williams on the cheek and be rewarded with a serenade of number one hit She's The One on a giant plasma screen.
Williams' model is the latest interactive installation at the famous waxworks museum in London.
The singer - who is cast out of wax and fibreglass - even has a sensor-activated twinkle in his eye.
Williams' last model was taken off display last year after it became dirty.
A spokeswoman for Madame Tussauds said they were responding to huge demand from visitors to get as close as possible to Williams.
She said: "You can unbutton his shirt and have a close look.
"He has real hair implanted into his torso. He will probably be even more mauled than our last Robbie."