The Independent Television Commission, which wants broadcasters to clamp down on music videos which "actively" promote films, singled out the video for Keating's When You Say Nothing At All for criticism.

Julia Roberts and Hugh Grant in hit movie Notting Hill

The video features captions which read "I love Notting Hill", "this film is for you" and "film of the year, special price, I want it", which pop up whilst a character tries to sell video copies of the movie.

Footage from the film is also included in the video which is set around the garden bench where Notting Hill stars Hugh Grant and Julia Roberts are filmed in the closing scenes of the movie.

But despite the criticism, the ITC has decided to take no action against Keating as the song has now passed the peak of its popularity.

Instead it has issued new guidelines on the issue, which say that whilst it does not oppose videos being tied-in to film releases, it draws the line at using videos to "actively" promote a film.

Will Smith: Frequently stars in videos tied to film releases

Film clips and characters may still be used in videos, as often the film's star and singer may be one and the same.

But the watchdog added that "exhortations to buy or promotional comments about the film may not be included".

It found Keating's video "crossed the line" and the captions were "clearly unjustifiable in programme time", and some even breached the Programme Code.