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Monday, September 20, 1999 Published at 09:39 GMT 10:39 UK


Keating video rapped by watchdog

Ronan Keating: Video "actively" promotes Notting Hill

A pop video for Boyzone star Ronan Keating's first solo number one has been attacked by a TV watchdog for blatantly plugging the movie Notting Hill in which it features.

The Independent Television Commission, which wants broadcasters to clamp down on music videos which "actively" promote films, singled out the video for Keating's When You Say Nothing At All for criticism.

[ image: Julia Roberts and Hugh Grant in hit movie Notting Hill]
Julia Roberts and Hugh Grant in hit movie Notting Hill
The video features captions which read "I love Notting Hill", "this film is for you" and "film of the year, special price, I want it", which pop up whilst a character tries to sell video copies of the movie.

Footage from the film is also included in the video which is set around the garden bench where Notting Hill stars Hugh Grant and Julia Roberts are filmed in the closing scenes of the movie.

But despite the criticism, the ITC has decided to take no action against Keating as the song has now passed the peak of its popularity.

Instead it has issued new guidelines on the issue, which say that whilst it does not oppose videos being tied-in to film releases, it draws the line at using videos to "actively" promote a film.

[ image: Will Smith: Frequently stars in videos tied to film releases]
Will Smith: Frequently stars in videos tied to film releases
Film clips and characters may still be used in videos, as often the film's star and singer may be one and the same.

But the watchdog added that "exhortations to buy or promotional comments about the film may not be included".

It found Keating's video "crossed the line" and the captions were "clearly unjustifiable in programme time", and some even breached the Programme Code.

The ITC said its guidance took effect immediately and it would not hesitate to take action against any similar promotional videos which appear in the future.

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