Singer Robbie Williams should give a gay charity the libel damages he won over claims that he is secretly homosexual, an activist group has said.
The newspaper alleged Williams engaged in casual gay sex
Williams won damages from the People newspaper, Star and Hot Stars magazine.
"Whatever Robbie's intention, his legal action has created the impression he thinks it is shameful to be gay," said Outrage founder Peter Tatchell.
He should reassure gay fans by giving the damages to a gay charity, he added. Williams' spokeswoman did not comment.
Outrage said Williams won over £200,000 damages in the case, over claims that he had engaged in casual homosexual sex.
The August 2004 the newspaper reported Williams was deceiving the public by saying in his biography, Feel, that he only had sex with women.
The publications' owners, MGN Limited and Northern & Shell plc, said on Tuesday they accepted the stories were untrue.
But Mr Tatchell said: "If he sees nothing wrong with being gay, why did he sue for libel?"
He added: "He has previously teased his gay fans with comments appearing to confirm that he has had gay relationships.
"In the light of his legal action, were these teasing remarks a cynical attempt to exploit the gay market?"
Mr Tatchell referred to the line in Williams' 1997 hit Old Before I Die, in which pop star sang: "Am I straight or gay?"
Mr Tatchell said: "We don't know whether Robbie is gay or straight. It is irrelevant.
"Our concern is that he feels libel action is appropriate to counter suggestions that he might be covering up homosexuality.
"If Robbie wants to make amends, and reassure his gay fans, he should donate his libel winnings to a hard-pressed gay charity like Lesbian and Gay Switchboard."