Former EastEnders star Sid Owen has emerged as the early favourite to win the latest edition of I'm A Celebrity... Get Me Out Of Here.
Sid Owen played Ricky in BBC soap EastEnders
The new edition of the reality TV show begins on ITV1 on Sunday, with Carol Thatcher and child star Jimmy Osmond among those taking part.
Bookmakers William Hill currently has Sid Owen with odds of 3-1 to win.
But support for David Dickinson is growing. The Bargain Hunt presenter has had his odds slashed from 6-1 to 4-1.
Bookmakers Coral have similarly halved Dickinson's odds from 10-1 to 5-1, after punters rushed to back the TV antiques expert.
David Dickinson could pick up a cult following
"David Dickinson built a huge cult following through Bargain Hunt, and it seems all those fans are backing their man to win," said a spokesman for Coral.
"After all, if Tony Blackburn can win, anyone can."
Producers of the ITV show promise "the most ridiculous trials ever" when the series begins on Sunday.
Other contestants include ex-Blue singer Anthony Costa, wine expert Jilly Goolden and former Neighbours star Kimberley Davies.
Previous winners have included former Atomic Kitten singer Kerry McFadden, former England cricketer Phil Tufnell and DJ Tony Blackburn.