Daniel Craig is to be the next 007 in the James Bond film Casino Royale. The British actor is best-known for his role in thriller Layer Cake and in TV series Our Friends in the North.
But how will the star shape up as the world's most famous secret agent? Fans and critics give their views.
DAVID BLACK, CHAIRMAN OF JAMES BOND INTERNATIONAL FAN CLUB
I am very excited about the announcement. The producers have gone for a younger, grittier Bond and I think Craig will make an excellent 007.
The new film is said to be darker and it will be interesting to see how Craig approaches Bond and to see 007 in a different guise.
Some fans will not know who he is but Connery was an unknown and many had never heard of Dalton. I don't think Eon (the production firm) have taken a gamble because they are clever people and know how to market Bond.
Craig has to appeal to ladies and to men. Men have got to want to be Bond.
He's not an A-list celebrity but its probably a good thing that he is not bringing a lot of baggage to the role.
JAMES KING, RADIO 1 FILM CRITIC
I think Daniel Craig will be much edgier, a much more dangerous and serious James Bond.
The irony is, Pierce Brosnan wanted to be a more edgy James Bond but the producers would not let him, so I think now we will see the Bond that Brosnan wanted to be.
When a new Bond takes over, the producers are more likely to change things and freshen things up a little.
In the last Bond film there was the invisible car and the corny jokes and I think it's about time to tone things down.
Daniel Craig would not have been my first choice. I would have gone for Clive Owen, but I think he has got bigger fish to fry now he has a few awards under his belt.
A lot of people are already complaining about the choice - because he's blond or doesn't look like James Bond or whatever - which I think is a good sign.
It shows the producers have not gone for the easy option and want to shake things up a little bit.
JOHN MARRIOT, FILM CRITIC
If you have placed money on the new James Bond earlier this year, you would have put it on Clive Owen.
Clive Owen, in terms of appearance certainly, has the classic matinee idol look which Daniel Craig doesn't have, but to me that makes him more interesting.
What they have hired him for is his intensity. Craig is very good at suggesting an inner life which is what they want to bring Bond back to.
He plays unhinged gangsters very well and even when he is playing thugs there is emotion and intensity and there is often intelligence in the characters he plays.
I think for this reason alone he is a good choice and I think he will be very good.
BRENDA DAVIES, DANIEL CRAIG'S FORMER SCHOOLTEACHER
Daniel was a simply excellent actor, and I'm sure he'll be the best Bond yet.
He was always smiling, he was always popular with his classmates, and like Bond, he was always popular with the girls.
He had such timing and range, and he had stage presence for a 13-year-old, I thought 'What have we got here?'.
But if you'd asked me then if we'd had the next Bond on our hands - I could only have told you then he had the potential.