Five has said it will not make any more reality TV shows, believing the genre is on the wane.
The Farm ran for two series
Director of programmes Dan Chambers revealed there would be no more series of The Farm, a show which featured celebrities on a working farm.
Mr Chambers told the Broadcasting Press Guild that "for me reality has been and gone now".
He said the channel would now be concentrating on drama, comedy and factual programming.
Mr Chambers blamed Channel 4 for overexposing its Big Brother reality show, saying "the time will come when they take it too far".
"For Channel 4 to be backing a show where the figures are coming down doesn't look good for them. They are supposed to be the channel of innovation," he said.
He also announced Five was embarking on a series called The Creation of Modern Man, which would be "brainier" than anything the channel had attempted before.
Five has freed up £13m after axing its daily soap Family Affairs, although there has been no confirmation of what will eventually replace it.