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Last Updated: Wednesday, 9 March, 2005, 13:35 GMT
Virgin Radio starts daily podcast
Virgin Radio DJs Pete and Geoff
All the breakfast show's music is edited out of the podcast
Virgin Radio is making highlights of its breakfast show available for digital audio players in what it says is a first for "podcasting".

The station began making its Pete and Geoff show available to download on Wednesday. It says it is the first UK station to podcast a daily show.

Podcasting is the delivery of a broadcast to a portable player, such as in iPod, after it has taken place.

The BBC already podcasts Five Live's weekly sports quiz Fighting Talk.

It follows a trial using Melvyn Bragg's In Our Time series on Radio 4.

The Virgin Radio podcast is an half-hour edit of its four-hour breakfast show with all the music, news, weather, traffic and travel cut out.

Boy listening to iPod
The podcast is available to digital players such as iPods
After signing up to the service and downloading free software, listeners will get the latest package every time they synchronise their iPod or MP3 player with their computer.

The podcasts will be free thanks to sponsorship that has been dubbed "podvertising".

Virgin Radio sales director Lee Roberts said: "Radio stations have to adapt to the changing market and new platforms in order to create new revenue channels. We're proud to be the first with podvertising."

The popularity of podcasting has exploded since it was launched last year and thousands of shows are now available from around the world, many made by amateurs about niche subjects.

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