[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Monday, 26 September 2005, 13:16 GMT 14:16 UK
C4 plans interactive drama series
Ms Dynamite
Ms Dynamite will appear in the six-part drama series
Channel 4 is to broadcast what it believes to be the world's first interactive drama series.

Dubplate Drama will give viewers the chance to shape the plot by voting on the outcome of each episode's ending.

The London-based youth drama, which will be available to watch on mobile phones, follows a female singer and her bid to make it in the music business.

Rapper MC Shystie will play the lead role with cameos from urban acts including Ms Dynamite.

The show will go out on Channel 4 in November after the watershed.

It will also be broadcast on MTV and E4 and be made available for downloading on the 3 mobile phone network and the Sony PlayStation Portable.

Dubplate Drama was devised by youth marketing group Livity.

Livity co-founder Michelle Clothier believes the series will break new ground.

Youth rivalries

"It is a UK first and we don't know of anyone else in the world that has produced a show in this format," she said.

"We made it interactive because we want young people to talk about the various issues raised by the weekly dilemmas.

"Young people have less loyalty to brands and programmes than before so we wanted to use as many media as possible."

The series features the urban music scene, including the rivalries between rappers and pirate radio stations.

Other acts to appear include Rodney P, So Solid Crew and rap group Roll Deep.

Last month, viewers of Casualty and Holby City were able to decide the fate of patients in a special episode which combined the two shows.

The one-off programme was part of a season about the issue of organ transplants and donations.


SEE ALSO:
C4 hits hurt ITV and BBC ratings
19 Aug 05 |  Entertainment
Royal dramas for Channel 4 season
18 Aug 05 |  Entertainment
Casualty fans to choose storyline
28 Apr 05 |  Entertainment
Shameless success at TV ceremony
15 Apr 05 |  Entertainment


RELATED INTERNET LINKS:
The BBC is not responsible for the content of external internet sites


PRODUCTS AND SERVICES

Americas Africa Europe Middle East South Asia Asia Pacific