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Last Updated: Friday, 11 February, 2005, 14:09 GMT
Bob the Builder to be radio star
Bob the Builder, Thomas the Tank Engine and Barney
HIT own a number of well-loved TV characters
Television favourites Bob the Builder, Barney and Angelina Ballerina are moving to radio as part of a new children's station.

HIT Entertainment and radio group GWR are launching a digital radio service for children under the age of 10.

Children and parents who tune in will hear a mix of music, news, chat and audio versions of TV favourites like Thomas & Friends and Barney.

It is being hailed as an "fun and educational" service for children.

Our objective is to build a radio service that children and parents will want and love
Ralph Bernard, GWR

Music on the station will comprise of child-friendly popular and soft pop music, songs from films and musicals, sing-a-long songs, nursery rhymes and classical pieces.

Speech programmes will be centred around fun and discovery for children, as well as parent-oriented entertainment and information for adults.

GWR chairman Ralph Bernard said: "Our objective is to build a radio service that children and parents will want and love."

'Exciting opportunity'

Children's Radio UK Ltd (CRUK) is a joint venture between HIT Entertainment, the GWR Group, and Susan Stranks, the former presenter of the 1970s TV show Magpie.

Both companies will own a 47.5% stake in the venture with Ms Stranks - who founded the London-based children's radio station Abracadabra - taking a four per cent interest.

The new digital radio station is due to launch in April across London, Essex, Berkshire, Wiltshire, Bristol, Avon and Dorset.

Mr Bernard added: "This is an exciting opportunity to work with one of the world's leading independent producers of children's entertainment.

"We're confident that CRUK will provide a widening of choice for this age group which is currently under-served in the UK radio market."




SEE ALSO:
HIT denies it has held bid talks
14 Nov 04 |  Business
Bob builds profits for Hit
17 Mar 03 |  Business
Bob buys Barney for 190m
09 Feb 01 |  Entertainment


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