Depeche Mode fans will be able to buy advance tickets for the band's US tour when they download their forthcoming album from iTunes.
The electro-pop band rose to fame in the 80s
US fans who pre-order Playing the Angel will receive a password giving them the chance to purchase up to four tickets for select American tour dates.
The advance tickets go on sale on 20 September, four days before sales open to the general public.
The North American tour kicks off in Fort Lauderdale on 2 November.
The electro-pop band, best known for hits like Just Can't Get Enough, Everything Counts and Personal Jesus, last toured the US in 2001.
Apple iTunes Music Store began taking orders for the new album earlier this week. It will be released on 18 October.
The promotional campaign, between Depeche Mode, Apple iTunes and Ticketmaster, runs until 26 September.
The band did a similar deal in 1998, enabling fans who had pre-ordered The Singles 86-98 to purchase tour tickets in advance, but this is the first deal of its kind involving downloads.
"Depeche Mode is once again pushing the wire for its fans and utilising cutting edge technology to lead toward a better and faster way for fans to access new music and concert tickets," said Jonathan Kessler, Depeche Mode's manager.