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Last Updated: Thursday, 8 September 2005, 12:29 GMT 13:29 UK
Sir Paul promotes finance giant
Sir Paul McCartney
Sir Paul sang All You Need is Love with The Beatles
Former Beatle Sir Paul McCartney is to appear in a US advert selling financial planning for an investment giant.

Sir Paul, one of the most famous figures in the 1960s counter-culture movement, has signed up to promote US-based Fidelity Investments.

Fidelity claims Sir Paul, 63, was ideal to front their campaign because he "shares similarities" with the firm by being a leader of his field.

The company is also sponsoring Sir Paul's upcoming concert tour.

Claire Huang, Fidelity's executive vice president for advertising, said the ex-Beatle was picked because of his status as "an innovative market leader".

"We see Fidelity as being the same in our field and we think this is definitely good for both parties," she said.

Large wealth

The advert, entitled "This is Paul", will air in the US and Canada this month and will feature a chronological tour of the star's life.

Fidelity is also running a print campaign featuring Sir Paul, with the slogan: "The key is, never stop doing what you love."

The firm previously ran a series of adverts featuring average people who reinvented themselves after Fidelity gave financial advice.

Sir Paul has regularly topped the "rich list" of British music celebrities and media personalities. In 2004, he was estimated to be worth 760m.

He has campaigned for causes such as vegetarianism and explored experimental music throughout his career.


SEE ALSO:
Sir Paul reveals songwriting secrets
02 Sep 05 |  Entertainment
Sir Paul hands out Bee Gee degree
29 Jul 05 |  Merseyside
Harrison 'aided' Sir Paul's song
26 Jul 05 |  Entertainment
Sir Paul to write children's book
02 Jun 05 |  Entertainment
Sir Paul announces US tour dates
19 Apr 05 |  Entertainment
McCartney loses 'rich list' crown
16 Apr 04 |  Entertainment


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