Coronation Street was named best soap at the joint TV Quick and TV Choice Awards - but saw rivals EastEnders and Emmerdale take home two awards apiece.
Kate Ford and Shobna Gulati celebrated Coronation Street's victory
Emmerdale won best soap actress and best soap storyline, while EastEnders' Shane Richie and newcomer Lacey Turner landed acting honours.
Elsewhere Christopher Eccleston was named best actor for Doctor Who. Julie Walters won the best actress prize.
US hit Desperate Housewives won the award for best new drama.
The best-loved drama award went to ITV's Footballers' Wives.
The Antiques Roadshow, which began in 1979, picked up the best lifestyle show award, beating newer formats such as How Clean is Your House? and Location, Location, Location.
Jamie Oliver's push to improve the healthiness of school lunches on Channel 4, Jamie's School Dinners, was named the best factual show.
The entertainment show award went to Strictly Come Dancing, while I'm a Celebrity....Get Me Out of Here won best reality show.
Walters won her award for the ITV drama Ahead of the Class, based on the true story of teacher Marie Stubbs who saved a west London school from closure following the murder of headteacher Philip Lawrence.
Emmerdale's award-winning storyline involved the ruined wedding of Charity Dingle - played by Emma Atkins, who won best actress.
Lacey Turner's award was for best newcomer for her role as Stacey Slater in EastEnders.
Dawn French's Vicar of Dibley, which returned for Christmas specials, won best comedy, while Paul O'Grady's daily chat show collected best daytime show.