[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Wednesday, 17 August 2005, 16:59 GMT 17:59 UK
ITV to launch children's channel
ITV's Ministry of Mayhem
Saturday morning show Ministry of Mayhem is among ITV's hits
ITV is to launch its own TV channel dedicated to children.

It will be launched within the next six months and be available on cable and digital platforms, including Freeview.

The channel - which has not yet been named - will rival the BBC's children's channels CBBC and Cbeebies with a mix of new shows and existing programmes.

Current popular children's programmes on ITV include Art Attack, Angelina Ballerina and the Saturday morning show Ministry of Mayhem.

ITV's director of programmes Nigel Pickard said he hoped to bring ITV to a new generation of viewers.

"This is a great opportunity for ITV to reinforce its position as a valued and trusted provider of children's programming in an increasingly competitive market," he said.


SEE ALSO:
November launch for digital ITV4
14 Jul 05 |  Entertainment
ITV to launch channel 'for men'
24 Jun 05 |  Entertainment
Can ITV return from ratings slump?
14 Jun 05 |  Entertainment
ITV wrestles for Saturday ratings
14 Apr 05 |  Entertainment
ITV wins Freeview channel auction
01 Apr 05 |  Entertainment
ITV defends new daytime schedule
13 Apr 05 |  Entertainment


RELATED BBC LINKS:

RELATED INTERNET LINKS:
The BBC is not responsible for the content of external internet sites


PRODUCTS AND SERVICES

Americas Africa Europe Middle East South Asia Asia Pacific