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Last Updated: Friday, 24 December, 2004, 15:17 GMT
Trump revamps his Apprentice show
Bill Rancic and Donald Trump
Bill Rancic (left) won Donald Trump's first series
Entrepreneur Donald Trump's new series of his US TV show The Apprentice will be a clash between "book smarts" and "street smarts", he has revealed.

The first two series have seen men compete against women for a high-earning role in his business empire.

They have to complete tasks, with one being "fired" each episode.

For the third series, high-school graduates will compete against entrepreneurs whose education finished when they left school.

"We wanted to see what would happen if we pitted college grads - book smarts - against high school grads - street smarts," Mr Trump said in a statement.

Mr Trump graduated from the University of Pennsylvania's Wharton School of business, before starting work in his father's property business.

Ratings for The Apprentice's second season were lower than for its debut in the spring.

But it was the second most-watched reality TV show behind desert island castaway series Survivor, and it came 12th in the ratings for all prime-time programmes.

Software executive Kelly Perdew won the second series, following in the footsteps of the first winner, cigar entrepreneur Bill Rancic.


SEE ALSO:
Trump TV hit edges towards finale
13 Apr 04 |  Entertainment
Trump the winner in hit gameshow
19 Mar 04 |  Business


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