Jayne Middlemiss and Fran Cosgrave were named the winners of ITV1's reality show Celebrity Love Island on Monday.
Celebrity Love Island was not the ratings hit ITV had hoped for
TV presenter Middlemiss and nightclub owner Cosgrave beat 11 others from the worlds of TV, music, sport and modelling to win £50,000 each.
The five-week show was panned by critics and struggled in the ratings.
Other contestants on the Fijian island included model Abi Titmuss, Atomic Kitten singer Liz McClarnon and ex-footballer Lee Sharpe.
More than 5.6 million people tuned in when the programme launched in May - but that dropped sharply after the first show.
Viewers gradually voted stars off the island before picking their favourite male and female contestants from the remaining four.
Cosgrave, who also appeared on ITV1's I'm A Celebrity... Get Me Out Of Here!, said he was "really shocked" to win.
"The whole experience has been amazing," he said.
Middlemiss said it was "unbelievable" that the public had picked her.
Former EastEnders actor Michael Greco, David Beckham's ex- personal assistant Rebecca Loos, model Calum Best, socialite Lady Isabella Hervey and former Hollyoaks actor Paul Danan also took part.
The line-up was completed by TV actress Judi Shekoni, athlete Du'aine Ladejo and Playboy pin-up Nikki Ziering.