Strictly Come Dancing edged ahead of The X Factor in the ratings as the finals of the two shows went head-to-head on Saturday.
Jill Halfpenny danced with Darren Bennett
BBC One's Strictly Come Dancing pulled in an average of 10.6m viewers for its results show at 2040GMT, which revealed actress Jill Halfpenny as the winner.
The X Factor results at 2130GMT were watched by an average 9.7m viewers on ITV1, with Steve Brookstein the victor.
Both TV talent shows are certain to return for a new series next year.
A BBC spokesman said: "We are thrilled for the show's success and that such a worthy winner in Jill was crowned champion."
Although the BBC has yet to commission a third series an industry insider said: "it just has to be brought back after recording such amazing viewing figures and beating The X Factor."
The X Factor has already been recommissioned for a second series, and is expected to be exported to the US.
Strictly Come Dancing and The X Factor overlapped during the evening, with The X Factor kicking off at 1830GMT and Strictly Come Dancing at 1855GMT.
Steve Brookstein beat G4 to win The X Factor
An average 9m tuned in to watch EastEnders actress Halfpenny, comic Julian Clary and athlete Denise Lewis try to impress the judges and the voters at home, peaking at 9.7m.
The X Factor's first instalment attracted an average 8.1m viewers, peaking at 9.6m, as Steve Brookstein and vocal group G4 gave their last performances.
Figures for the results show for Strictly Come Dancing saw a peak of 11.2m, while The X Factor reached a top figure of 9.9m.
An ITV1 spokeswoman said: "We are absolutely delighted to get 10.5 million
people watching a show on Saturday night. They (the BBC) only beat us marginally
so lets not be churlish about it."
Both shows enjoyed large voting figures, with more than seven million votes cast during the series for Strictly Come Dancing, raising £850,000 for Children in Need.
And eight million votes were registered on the final night of The X Factor before Steve Brookstein was announced the winner of a £1m recording contract.
A BBC Christmas special, Strictly Come Dancing On Ice, will air later this month with former England goalkeeper David Seaman, Liberty X's Jessica Taylor and EastEnders actress Scarlett Johnson taking part.
There will also a be a champion of champions show with Halfpenny, Lewis and Aled Jones competing against the winner of the last series Natasha Kaplinsky.