The world's first TV channel dedicated entirely to adverts is to be set up on digital satellite TV in the UK.
TV adverts are a huge draw, say the channel's founders
The Advert Channel promises the best of contemporary adverts, as well as samples from the last four decades.
Its founders say there is a big public appetite for ads, with 4,000 downloaded from the internet every day.
Viewers will be able to take part in gameshows and phone-ins relating to TV adverts. The channel - complete with its own ads - airs from 6 September.
Co-founder Chelsey Baker said some viewers found ads more interesting than TV programmes.
"We watch hours and hours of adverts as a nation and compared to what they
used to be, adverts are now something of an art form," she said.
"Adverts are absolutely infectious and until now there's never been a home for
anybody to watch them," she said.