BBC NEWS Americas Africa Europe Middle East South Asia Asia Pacific Arabic Spanish Russian Chinese Welsh
BBCi CATEGORIES   TV   RADIO   COMMUNICATE   WHERE I LIVE   INDEX    SEARCH 

BBC NEWS
 You are in:  Entertainment
Front Page 
World 
UK 
UK Politics 
Business 
Sci/Tech 
Health 
Education 
Entertainment 
Showbiz 
Music 
Film 
Arts 
TV and Radio 
New Media 
Reviews 
Talking Point 
In Depth 
AudioVideo 


Commonwealth Games 2002

BBC Sport

BBC Weather

SERVICES 
Thursday, 8 July, 1999, 16:25 GMT 17:25 UK
Campaigning Robbie goes below the belt
robbie
Breast intentions: Raising testicular cancer awareness
Pop heart-throb Robbie Williams will be seen on TV wearing a pair of fake breasts as he joins a campaign to help tackle testicular cancer.

The singer is seen in a commercial grabbing his crotch and posing with the comedy breasts on a Californian beach.

In the advertisement, shot at Paradise Cove, Malibu, a holidaymaker is filming his friend on a jetski when he becomes distracted by bikini-clad women on the beach.

He notices a strange pair of naked breasts - and the camera pulls back to reveal Williams grabbing his crotch and declaring: "If you men paid more attention to these instead of these [pointing to his breasts] then maybe fewer of us would be dying of testicular cancer. So go and check 'em out."

The commercial backs the Institute of Cancer Research's Everyman campaign. The institute says cases of testicular cancer are doubling in the UK every 20 years, but it has a 96% cure rate if caught and cured early.

robbie
Williams: "There is no point about being subtle"
Williams, 25, who donated half a day of his time to take part in the shoot, said: "Testicular cancer is affecting an increasing number of young men and it can kill. There is no point in being subtle about this disease just because the subject matter is literally below the belt.

"We have to raise awareness and do it in away which is relevant to men of my age.

"Men must take responsibility themselves. So don't take your balls for granted, lads."

The campaign's Professor Colin Cooper said: "As one of the most famous faces in pop music, Robbie is the ideal role model to front a campaign about testicular cancer which affects young men primarily aged between 20 and 35. His involvement will give a major boost to Everyman.

"We face many obstacles in trying to raise awareness of testicular cancer: embarrassment, indifference, fear, a reluctance to talk about the disease, and in some cases, dangerous delays in seeking prompt medical attention for a potential problem.

"Robbie's involvement with Everyman will enable us to alert many more men, and women, to the issues surrounding testicular cancer."

 WATCH/LISTEN
 ON THIS STORY
Audio
Robbie Williams: "The whole thing is a taboo subject"
Video
The BBC's Lisa Holland: "Not enough men are getting the message"
See also:

04 Oct 98 | Health
Men at sea over 'Big C'
15 May 99 | Entertainment
Robbie pops into movies
08 Oct 98 | Health
Men run shy of cancer help
19 Jan 99 | Health
TV first for testicular check
16 Aug 99 | Entertainment
Robbie tops pop wish list
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Entertainment stories are at the foot of the page.


E-mail this story to a friend

Links to more Entertainment stories