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Last Updated: Wednesday, 23 June, 2004, 01:05 GMT 02:05 UK
TV chefs 'shake up British diet'
Jamie Oliver
TV chefs have changed the way we eat, the poll says
Celebrity chefs like Jamie Oliver and Gordon Ramsay have had a massive impact on what people eat, a poll suggests.

Almost six out of 10 Britons questioned in a poll claimed their cooking habits had been altered by watching cookery programmes on television.

The survey by market researchers Mintel found 26% of those asked claim to have tried a new dish after watching it being cooked on TV.

Just 16% of the 1,473 adults polled thought there were too many TV chefs.

Mintel spokesman James McCoy said: "Overall the findings certainly suggest that cooking programmes bring a higher profile to cooking and wield real influence on what people cook at home, encouraging viewers to try out the less familiar for themselves and to become more adventurous with their cooking."

Three out of 10 adults said they now experimented with a wider range of ingredients and 21% said programmes featuring TV chefs had made them more adventurous, according to the poll.

Women have been influenced the most, with 64% saying small screen culinary stars help determine what they cook on a regular basis.


SEE ALSO:
Oliver extends supermarket deal
11 May 04  |  Entertainment
Chefs drag Ramsay over hot coals
30 May 04  |  Entertainment


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