A TV channel is using the poor reviews for Jennifer Lopez's film flop Gigli as a selling point to attract viewers.
Gigli received a critical mauling on release last year
The Starz Encore cable network in the US has been promoting the film - widely panned by critics last year - with the line "you know you want to see it".
"If we promoted it like a good film, our credibility would be shot," said Starz Encore's programming publicity head Steve Belgard.
He said the idea was a reaction to over hyped previews of TV films.
Films shown on TV are often accompanied by glowing praise.
But the Gigli previews include some of the film's less-than-positive critiques, including San Jose Mercury News' description "a rigli, rigli bad movie".
It also includes the San Francisco Examiner's: "Viewers (read: victims) will want to talk and comfort each other afterwards."
And it includes the line "the most talked about movie of the Year", then adds, "(OK, not all of our movies can be award-winning blockbusters)".
The film stars Jennifer Lopez and her one-time fiance Ben Affleck, with Lopez playing a lesbian assassin who falls in love with Affleck's hired thug.
The film was first shown in the US in August 2003 but suffered a mauling at the hands of critics. It made only $6m (£3.52m) at the US box office.