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Last Updated: Friday, 7 May, 2004, 10:57 GMT 11:57 UK
Bollywood in spotlight at Cannes
Aishwarya Rai
Former Miss World Aishwarya Rai graced last year's Cannes
Bollywood film industry officials have announced plans for a major drive to sell their movies at next week's Cannes film festival.

They say they will be making a big push at the 11-day event, despite India's lower profile at this year's gathering.

Last year leading actress Aishwarya Rai was a jury member, while high-profile Indian film stars graced a beach party.

Although no Indian films are on this year's official roster, several movies made in Bollywood will debut at Cannes.

They include The Perfect Husband - the English-Hindi crossover story of a woman in search of a perfect man - and children's movie Heda-Hoda, about a boy's adventures with a blind camel.

Bollywood actress Namrata Shirodkar
Cannes is a big marketplace for Bollywood

Rai, a former Miss World, will appear at Cannes - but only for a day.

The Confederation of Indian Industry (CII) said it expected to name other leading stars who would join the world spotlight at Cannes.

"We will be projecting the prowess of India's entertainment industry," said CII director general designate N Srinivas.

"The Indian government is waking up to the importance of Cannes for promoting its entertainment industry."




SEE ALSO:
Moves to stop Cannes film strike
06 May 04  |  Entertainment
UK premiere for Indian drag film
06 May 04  |  Entertainment
Bollywood cinemas end tax strike
06 Apr 04  |  Entertainment


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