MTV has won its battle to set up a showcase glass-fronted studio in the West End of London.
The new Leicester Square studio will open within weeks
The music TV network has successfully appealed after Westminster City Council last year refused it permission to use the former Home nightclub building.
MTV plans to move the European version of its Total Request Live (TRL) show to the Leicester Square complex.
The hugely-popular US version attracts some of the world's biggest stars to MTV's Times Square studio in New York.
Westminster Council had refused the application in July 2003, fearing the glass-fronted studio could create crowd problems.
In response, MTV launched TRL from its Camden headquarters and it has already played host to stars including Kylie Minogue, Beyonce Angelina Jolie and Justin Timberlake.
But the inspector who heard MTV's appeal ruled that small groups of teenage fans were unlikely to cause problems on weekday afternoons in Leicester Square.
Building work on the new complex is expected to be completed within weeks.
Michiel Bakker, managing director of MTV Networks UK and Ireland, said Leicester Square would provide an ideal backdrop to TRL.
Stars such as Beyonce have already appeared on TRL
He said: "We are delighted that we can now operate state-of-the art studios in the hub of London's dynamic entertainment industry.
"Not only will it be a significant addition to media facilities in the capital, it will also allow us to launch TRL with the bustling backdrop of Leicester Square, one of our most identifiable and popular London landmarks."
TRL is one of the most popular shows on MTV in the US, with interaction between the audience and stars being one of its successful ingredients.
Crowds can often be seen trying to get a glimpse of guests through the studio's huge windows.