[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Monday, 19 April, 2004, 14:25 GMT 15:25 UK
Comic Vegas fridge advert rapped
Johnny Vegas
Johnny Vegas was advertising comedy on BBC Radio 4
A TV trailer showing comic Johnny Vegas sitting in a fridge has been criticised after complaints it could encourage children to copy him.

The promotion for BBC Radio 4 comedy saw Vegas playing inside the fridge before the door was closed on him.

The BBC moved the trailer to after the 9pm watershed following complaints.

But media watchdog Ofcom still upheld the complaints, ruling that adverts which could be imitated by children should not be shown before 9pm.

It ruled: "We welcomed the BBC's action in removing this promotion from pre-watershed broadcasts.

"However, we would not expect material to be shown before the 9pm watershed which could be easily imitated by children and potentially harmful.

"Promotions come upon the audience without warning and, in this case, there was the added possibility that children may not initially understand the comic situation and be able to assess the action's potential for harm."

The BBC said it felt the situation was so unrealistic, and the comic purpose so plain, that it was extremely unlikely to prompt copycat actions.

But a spokesman for the Royal Society for the Prevention of Accidents said the trailer was potentially dangerous.

"There have been lethal accidents involving children in freezers," he said.

Entertainer Vegas signs BBC deal
06 Nov 03  |  Entertainment
Short marriage over for comic Vegas
18 Sep 03  |  Entertainment
Vegas becomes a father
11 Jul 03  |  Merseyside
Vegas stunt risks stage job
03 Apr 03  |  Entertainment
Comic's wedding photos upset in-laws
05 Jan 03  |  Entertainment
Johnny Vegas: Veteran newcomer
20 Mar 02  |  Entertainment


The BBC is not responsible for the content of external internet sites


News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia
UK | Business | Entertainment | Science/Nature | Technology | Health
Have Your Say | In Pictures | Week at a Glance | Country Profiles | In Depth | Programmes
Americas Africa Europe Middle East South Asia Asia Pacific