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Last Updated: Wednesday, 7 April, 2004, 09:57 GMT 10:57 UK
Dylan debuts in lingerie advert
Bob Dylan
Bob Dylan appears in his first television commercial
Music legend Bob Dylan has made his debut in a US TV commercial, promoting lingerie brand Victoria's Secret.

The 62-year-old's face - sporting a pencil moustache and eyeliner - is intercut with shots of scantily-clad models cavorting in Venice.

Executives had already chosen his 1997 track Love Sick for the ad, and invited Dylan to make a cameo appearance.

Victoria's Secret is famous for using supermodels in its adverts, including Claudia Schiffer and Heidi Klum.

The advert will air in the US over the coming weeks.

The music Hall of Fame veteran has yet to comment on why he decided to accept the offer to appear in the commercial.

I would be hesitant to say it's wonderful or awful, it's just strange
Dennis Elsas, New York DJ

"I never talked to him about why he decided to come to the party," said the lingerie company's chief creative officer Ed Razek.

"But he did. He's iconic, a living legend," he added.

It is the first time in a career spanning more than 40 years that Dylan has appeared in a TV advertisement.

But his song The Times They Are A-Changin' was used on a Bank of Montreal commercial in 1996, which prompted criticism that the singer had sold out.

Dylan's move has created plenty of activity amongst fans in chatrooms on the internet.


One said that he admired the singer for appearing, despite initial reservations.

"I only hope that when I reach Bob Dylan's age someone asks me if I'd like to be flown to Venice to do a commercial with several supermodels," commented the fan.

New York-based disc jockey Dennis Elsas, who has played Dylan's music for decades, branded it as "weird".

"I would be hesitant to say it's wonderful or awful, it's just strange," he said.

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