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Last Updated: Tuesday, 10 February, 2004, 11:55 GMT
Goldfrapp cherry-picked for Brit
By Tom Bishop
BBC News Online

Alison Goldfrapp
Goldfrapp earned a Brit nomination by mixing glam with operatic pop
Despite a welcome Brit nomination, Alison Goldfrapp is not banking on winning the best dance act title.

With musical partner Will Gregory, she has taken dark and seductive electropop into homes, nightclubs and dozens of live venues.

They followed 2000's lush Felt Mountain with last year's equally-lauded Black Cherry, the title track of which is being released as a single.

"It would be nice to win the Brit but I think it's highly unlikely," Goldfrapp says.

"It's nice to be taken notice of but I think they struggled where to put us, so we ended up in that category with a lot of people who are more obviously dance acts, such as Basement Jaxx and Groove Armada."

We've been told our songs are too slow or too cool, or not slow or cool enough - it's never worth trying to second-guess it
Alison Goldfrapp
Concluding that Goldfrapp's nomination is "a bit weird", the writer and singer nevertheless plans to attend the Brit Awards ceremony. "I quite enjoy these things, but don't take them too seriously.

"Our website won an MTV Europe award last year, and I was all ready to make a grand entrance; but we were carted off into a back room to receive it. Afterwards we met all the real pop stars in the toilet."

Glam

Having earned a Mercury nomination for their debut album, Goldfrapp met high expectation by adding lusty glam rock beats to their operatic synth sound.

Not everyone was pleased. "Our French fans will never forgive us," says Goldfrapp.

"Will and I could have made our lives a lot easier by just making another Felt Mountain, but we hate being tied down.

"We didn't set out to deliberately change direction, we just wanted to challenge ourselves and experiment with different sounds. Besides, I have always really loved the simplicity of glam."

Goldfrapp's nightmarish sleeve imagery and electro-glam sound struck a chord with US shock rocker Marilyn Manson, who invited them to remix his last single.

Manson was delighted with their version, describing it as "if Gary Glitter and Marlene Dietrich turned the Nurenberg rallies into a rave".

Alison Goldfrapp
As soon as you try to put someone else's head on, you're ruined
Alison Goldfrapp
"It was great fun doing that," says Goldfrapp. "We've had quite a few remix requests since, but I don't know if we want to get too involved in other people's work. Will and I are dying to start writing our next album."

That will be delayed a little longer, however, as in April Goldfrapp will tour UK arenas with Duran Duran, who are set to receive a Brit for Outstanding Contribution To Music.

This new tour will take Goldfrapp's music to a wider audience, after their singles have struggled to win mainstream radio and TV airplay.

"It has been frustrating because we would sound great on the radio," says Goldfrapp.

"We've been told our songs are too slow or too cool, or not slow or cool enough - it's never worth trying to second-guess it. As soon as you try to put someone else's head on, you're ruined."

Nevertheless through critical acclaim, word-of-mouth and electric live performances, Goldfrapp's albums have each attained Gold status with sales of 100,000 and rising.

Has success changed or corrupted Alison Goldfrapp? "No," she replies without hestitation. "I was already corrupt."


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