Former Sex Pistol John Lydon has become clear favourite to win TV challenge I'm A Celebrity...Get Me Out Of Here, according to bookmakers.
Lydon is favourite ahead of model Jordan
Ladbrokes have slashed the odds on Lydon winning from 4/1 to 2/1 after a string of bets in the past 24 hours.
Lydon has overtaken previous joint favourites Neil Ruddock and Jordan in the bid to win the ITV reality show.
A Ladbrokes spokesman said Lydon has been "causing the biggest stir" during the first few days of the show.
"We can't say yet that Lydon is causing anarchy at the bookmakers or that he has a pistol to our heads but he's certainly the contestant causing the biggest stir," the spokesman said.
"Support for Jordan continues and her odds have been cut from 3/1 to 5/2," he added.
Lydon and Jordan are in the jungle competing against other celebrities including former Atomic Kitten singer Kerry McFadden, ex-BBC royal correspondent Jennie Bond and DJ Mike Read.
The opening episode of the show was seen by nearly 11m people.
Kerry McFadden will face the latest jungle challenge on the programme.
Former Atomic Kitten star McFadden will be plunged into the swamp in a see- through cage, then face a race against time to escape before it sinks.
Bookies have slashed odds on McFadden quitting the show after a series of panic attacks. She is also favourite to be the show's first evictee next week.