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Last Updated: Monday, 26 January, 2004, 10:51 GMT
ITV News gets 'upmarket' revamp
Sir Trevor McDonald presents News at Ten
Sir Trevor McDonald presents News at Ten
ITV News at Ten Thirty will feature more sport, foreign and business news to attract "upmarket", older male viewers, its editor-in-chief has said.

David Mannion said the revamped ITV1 late news programme would change from being "the most old fashioned to the most contemporary" bulletin.

News At Ten Thirty will replace News At Ten when it launches next Monday.

Mr Mannion also told The Guardian he wants the ITV News Channel to beat BBC News 24's ratings within a year.

The show's new studio features a silver, oval desk, with a large news screen behind it. It has reportedly been modelled on the format of Imax cinemas.

Mr Mannion tipped Mark Austin, who currently deputises for Sir Trevor McDonald, as the most likely successor when the veteran news presenter retires.

Sir Trevor is currently negotiating a new two-year contract.

'News at When'

"On the 6.30pm evening news it would lean towards the consumer angle - is the fish safe to eat? By 10.30pm it would tilt towards a Scottish industry under threat," Mannion told the The Guardian.

"We are changing the way news is delivered to the public. We just must make sure we present news in the most visual way possible," he said.

In 2003 the ITV bulletin got an average of 3.5 million viewers in its slot between 10 and 11pm, while the BBC One news - fixed at 10pm - got 5.2 million.

He said the moving schedule - which led to the show being dubbed 'News at When - had been "terrible".

News presenter John Suchet is to stand down as an ITV news presenter in March after 30 years at the channel. He has been hosting the News at Ten for the last year.




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