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Last Updated: Friday, 19 December, 2003, 10:24 GMT
Channel 4's Rise falls for good
Rise presenter Kate Lawler
Big Brother winner Kate Lawler was among the presenters
The last episode of Channel 4 breakfast show Rise was broadcast on Friday, ending its troubled 20-month life.

Launched in April 2002 to replace The Big Breakfast, Rise was axed after failing to attract enough viewers.

It was getting about 300,000 viewers per day at the end - compared with The Big Breakfast's peak of 1.5 million.

Channel 4 will not replace Rise with a similar show, but will use comedies like Friends and reality shows like The Salon to fill the early-morning slot.

When Rise began, it was hosted by a team of five including Colin Murray, Edith Bowman and Kirsty Gallagher.

Rise presenters, 2002
The show's original line-up did not last long
But it lost all its original presenters within a year and went on to be hosted by Iain Lee and Big Brother winner Kate Lawler.

The show tried to follow the formula for a zany early morning show, mixing celebrity interviews, entertainment news, sport and reality TV updates.

But announcing its demise in September, Channel 4 director of television Tim Gardam said it was just not attracting enough viewers.

He said staff had worked hard to make what he called "a good and popular breakfast programme".

"There is no doubt that it has improved in quality and content and is now a confident programme," he said.

"But we have to reluctantly conclude that Rise is not going to grow a sufficient audience to justify it continuing into a third year."




SEE ALSO:
Channel 4 axes breakfast show
19 Sep 03  |  Entertainment
Bosses admit Big Brother mistakes
29 Oct 03  |  Entertainment
C4's Rise names new presenter
08 Jan 03  |  Entertainment
Rise struggles to wake audience
30 Apr 02  |  Entertainment


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