Drinks company Bacardi has taken TV adverts featuring Vinnie Jones off air following his air rage conviction.
Vinnie Jones said he "regretted the incident deeply"
The company is using a different advert while they decide whether they want the actor and former footballer to remain the public face of the drink.
But they denied they had cancelled his contract, which expires next year.
Jones, 38, was given 80 hours community service and ordered to pay £1,100 after admitting assault and using threatening words or behaviour on a flight in May.
A Bacardi spokeswoman told BBC News Online they had a commercial featuring Jones and a woman having a race to make the best Bacardi and Coke.
"In the run up to the Christmas period, we have actually removed that," she said.
Jones has starred in hit films like Swordfish with John Travolta
The company's bosses will now "discuss and sit down and see what our next steps will be".
A Bacardi statement after the court case said: "We do expect appropriate behaviour from people involved in the promotion of our brands."
Jones pleaded guilty to the air rage charges arising from a first-class Virgin Atlantic flight from London Heathrow to Tokyo, Japan.
Jones slapped a fellow passenger 10 times and said he could get the crew murdered.
A statement was released on his behalf after he was sentenced saying he "regretted the incident deeply".
Jones captained the Welsh football team and also played for Wimbledon, Chelsea and Leeds and was player-coach at Queens Park Rangers before turning to acting.
He has found success with tough characters in films like Lock, Stock and Two Smoking Barrels, Snatch and Swordfish.