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Last Updated: Tuesday, 2 December, 2003, 20:14 GMT
Awards honour interactive music
Robbie Williams
Robbie Williams was among the award winners
Robbie Williams and Westlife were among artists to win awards celebrating the best in interactive music.

Organisers of the Interactive Music Awards said 2003 saw the industry "wake up" to new ways of accessing music.

The awards celebrate the best use of interactivity in artist websites, online radio, downloads, interactive shows or use of mobile devices.

Other winners included U2 (Best Music DVD), Abs (Best Pop Artist) and Dizzee Rascal (Best Use of Mobile).

Ben Drury, head of music at BT, said 2003 had seen an "incredible momentum" build around music and interactive media.

"The launch of iTunes in the US, EMI's announcement that it would put almost its entire catalogue online and a re-launched, legal, Napster are just some of the highlights," he said.

Mobile phones have become the frontline for music fans, Mr Drury said.

Dizzee Rascal
Dizzee Rascal: Honoured for best use of mobile technology

Ring tones often outsell the singles they are taken from, mobile services can tell users the name of a song playing in the background, and the UK's first music download service for mobiles has recently been launched.

UK acts Hell is for Heroes and Robbie Williams were the first in the world to create interactive music videos.

Mr Drury added: "There's a lot of cynicism about the time it's taken the industry to wake up to new media but that doesn't change the fact that right now the UK music scene is leading the way when it comes to interactive music...".

The awards are now in their second year.

Winners in full:

  • Best Pop Artist - Abs

  • Best Rock / Indie Artist - Muse

  • Best Dance / Urban Artist - Sasha

  • Best Promotional Campaign - Robbie Williams

  • Best Use of Mobile - Dizzee Rascal (Boy In Da Corner)

  • Best Use of Broadband - Ministry of Sound

  • Best Innovation - iTV Videos for Hell Is For Heroes & Robbie Williams

  • The Amused & Bemused Award - Simple Kid for the Simple Kid website

  • Best Music DVD - U2 (The Best Of, 1990-2000)

  • Best Radio Station Online - Virgin Radio

  • Best Interactive TV Programme - TRL (MTV)

  • Best Music Video Online - Feeder (Just The Way I'm Feeling)

  • Best Web-based Music Game - Project Rockstar v2 game

  • Artist of the Year - Will Young

  • People's Choice Award - Winner (Official site) - Westlife

  • People's Choice Award - Winner (Unofficial site) - Radiohead fansite (www.ateaseweb.com)




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