EastEnders star Shane Richie was in Leicester Square for the première of his debut film Shoreditch on Thursday.
Co-stars Joely Richardson and Shane Richie posed for the cameras
The actor, who plays TV landlord Alfie Moon, arrived at the London screening with co-star Joely Richardson.
Richie, who was supported by a host of soap co-stars including Steve McFadden and Kacey Ainsworth, invested more than £500,000 in the 1930s drama.
"I've put my money where my mouth is and I just hope the public want to go and see it," said Richie.
McFadden arrived accompanied by girlfriend and EastEnders co-star Lucy Benjamin. He was still sporting his arm in a sling as he recovers from a shoulder operation.
Other guests at the première included Chris Parker, who plays Richie's on-screen brother Spencer, and Charlie Brooks who stars as troublemaker Janine.
Steve McFadden arrived with girlfriend Lucy Benjamin
In the movie Richie features as a nightclub owner who falls in love with a jazz singer, played by Richardson.
Early reviews have not been kind, with the Times calling it a "a lamentable vanity project" and naming it "a strong contender for the worst film of the decade".