BSkyB's entertainment channel Sky One has a new head, following the departure of Sara Ramsden, according to reports.
David Blaine's starvation stunt is shown on Sky One
James Baker returns to the position of head of the channel having held various executive roles since 1996.
Mr Baker is credited with bringing original shows such as the Dream Team and the Uncovered series highlighting Brits abroad to Sky One.
Ms Ramsden left Sky on Friday after less than a year in the job, the Guardian newspaper said.
She was brought into the company from Channel 4 when Dawn Airey took over as director of Sky Networks.
Mr Baker has been overseeing the content of Sky One for several years in his capacity as head of content and creative affairs but had relinquished direct control of the channel in 2000.
Since Mr Baker was last in charge of Sky One there has been a proliferation of satellite, digital and cable entertainment channels, including BBC Three, Channel 4's E4 and ITV2.
Sky One is the home of American imports such as Buffy the Vampire Slayer and The Simpsons, where episodes can usually seen first before airing on terrestrial channels.
It is also showing highlights of illusionist David Blaine's starvation stunt, with live footage being shown.
BSkyB is planning a third entertainment channel, provisionally titled Channel 6, to follow in the footsteps of Sky One and Sky One Mix.