A TV trailer asking for men to take part in a TV show called Lapdance Island has been revealed as a hoax.
Applicants were hoping to be stranded with 40 lapdancers
Up to 20,000 people applied to take part in Lapdance Island, a fictitious show that called for 10 men to be stranded with 40 lapdancers, with the task of keeping their hands off.
But the saucy trailer, and the application website, are part of an elaborate advertising campaign to promote The Pilot Show on Channel 4's pay-TV channel E4.
The Pilot Show, which launches on 8 September, sets up the public and celebrities to take part in wacky recordings and auditions for fake TV shows, believing they are experimental runs for the real thing.
Another fake pilot called the Spaceman promised to transport one lucky contestant to the moon.
The website for applications for Lapdance Island asked potential contestants telling questions such as what are your "qualifications in dealing with high levels of lapdancing?", and asking for references to be provided.
Among celebrities duped into taking part in The Pilot Show are Toyah Wilcox and former Vets in Practice star Trude Mostue, who agreed to take part in Celebrity Advice Bureau.
The Pilot Show also pitched ridiculous programme formats to the likes of former EastEnders actor Dean Gaffney and disgraced former MP Neil Hamilton.
A spokesman for the show said although the Lapdance Island trailers were still running, there would soon be a new one which apologises to all those who were taken in and will be disappointed to learn there was never any intention to make the programme.