A Boston radio station is offering prizes for anyone who can sit through the box office film flop Gigli.
Gigli was surrounded by negative publicity
The Jennifer Lopez and Ben Affleck movie has been panned by critics and took under $6m (£3.7m) in its opening 10 days.
Now alternative rock station WBCN is offering "I survived Gigli" T-shirts to listeners who manage to sit through the entire film on its closing night.
The movie ends its short cinema run on Thursday.
WBCN's tongue-in-cheek competition has the promotional line "from the station that puts you in the movies whether you like it or not".
"We're doing this because the movie's been such a bomb," said Chachi Loprete, the station's creative services director.
He added that the station was offering free tickets to the screening at a Boston cinema to 130 "lucky" listeners.
Some critics of Gigli, starring Affleck as a tough criminal and Lopez as a lesbian assassin, have
dubbed the movie the worst film of the year.
The New York Times called it a "hopelessly misconceived exercise in celebrity self-worship", while the Washington Post said it was "slack, dreary and, oh yes, nasty, brutish and long".
Affleck has admitted the film was not as good as it should have been, but said there were some good scenes in it.
The couple's forthcoming wedding also overshadowed the promotion of the movie as everyone clamoured to find out where the ceremony would be held.